Mobilize resources to make change
After choosing an important issue that older adults feel passionate about, joining with committed partners, and planning your strategy, it’s time to put your best foot forward and go. The work will likely focus on two areas of activity: preparing partners to implement successful projects by building their capacity to engage older adults; and building a base of experienced adults to engage in the work. Balancing these efforts can be challenging. Additionally, human and contextual factors, along with many moving parts, will influence the way your plans progress. Even with comprehensive planning, implementation is unlikely to unfold in a predictable way.
Remember, this will be an iterative learning process that relies on relationships. Work collaboratively and constructively with partners to improve the community and organizational capacities needed to support older adult engagement. Strategic outreach will lead to increased community awareness of new opportunities for older adults to get involved, and also will lead to greater awareness of the issue you are working on.
By strategically supporting your implementing partners, you will forge new relationships and networks, build their capacity to inspire and meaningfully engage older adults, and open doors for older adults to become involved and generate positive outcomes. Opportunities for learning, sharing, and reflection should be integrated into all areas of work, with deliberate and focused attention on using what’s learned to improve processes and outcomes.
Communities that have successfully mobilized older adults to lead important change initiatives often approach Implementation by investing in three areas of focus: Supporting Partners, Engaging Older Adults, and Discovering and Adapting the work.